About

I’m Sam. Twenty years shipping software and product with the last ten of them deep in web3. I’ve worked on everything from trackside F1 technology applied to business, software that saved 9 lives in a single year, taking a web3 exchange to $1bn/day in volume and a web3 rewards enabled browser forked from Brave with 6m installs.

This blog is where the long-form lives: articles, tutorials, how-tos and analysis. The archive runs back to 2008 — WPF, Azure, Xamarin — and I’ve kept it all, because the paper trail is the point.

You’ll also find me on X and LinkedIn, and the code on GitHub.